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Decheng’s business purpose is the general guideline when Decheng carrying out business activities, which shows Decheng’s using behavior standards in the whole firm’s operating process: ‘sincere morality to abundant itself, and good faith to treat others’, as well as Decheng’s detailing and comprehensive attitude in order to promote Decheng’s development of business thought by the aspects from internal to external and from essence to phenomenon.
Since morality to abundant itself, is the internal guideline in Decheng’s business activities. It seems like the people, who use their morality and discipline to regulate the firm, to make it become full, rich and fruitful.

Good faith to treat others, is the external guideline in Decheng’s business activities. It is the strategy to use good faith to win the trust from customers and society, so as to gain a good external environment for development.  
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